Ever Tasted Grilled Unicorn? Lessons Forged In Hyper-Growth Fires

TechCrunch

Editor’s note: Jim Herbold is the chief revenue officer at Infer.

Have you ever heard of a Silicon Valley unicorn? I rode one with Box for a number of years, and I’m so proud that my startup unicorn made it past the gates of the IPO with flying colors. Box’s exciting milestone (and my new start at Infer) have led me to reflect on the mindsets, strategies and playbooks that are most important when setting the stage for unicorn-like rapid growth.

To organize my thoughts about driving hyper-growth, I hacked the image at left below. Gone are the following cuts of unicorn meat: magic, wishes, giggles, rainbows, kisses, sunshine, surprises, hugs and hope. My new and improved creature (at right below) starts with the horn, the most special and integral part of the beast:

Original image on the left ("Canned unicorn meat" from ThinkGeek) reimagined on the right. Original image on the left (“Canned unicorn meat” from ThinkGeek) reimagined on the right.

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