Enter a World of Advertisement in Old Singapore

Remember Singapore

ovaltine advert at new bridge road 1960s

Before the internet era, marketing of products was usually done through advertisements in physical forms, such as billboards, banners or posters put up at prominent locations with high human traffic. Large fonts, colourful themes, eye-catching logos and innovative slogans were commonly used to attract the public’s attention.

advertisement banners at old upper thomson road 1966

chinese action movie advert at temple 1980s

With the successful launch of Television Singapura in 1963, advertisements also found their way to a wider reach to the mass market through television broadcast. In 1964, the television station began selling airtime to the advertisers and sponsors for their TV programs. Other advertising means by the mass media included radios and cinemas.

By the eighties, public transport such as buses also started carrying advertisements of various brands and products.

kodak advert on public bus 1984

Some old brands last till today, others rose and fell. There were some that left deep impressions to many Singaporeans, while the rest were easily forgotten. Here’s a look at some of the…

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