Gimmie Raises $700,000 For A New Messaging-Based Lead Conversion Service

TechCrunch

Gimmie, the mobile rewards startup that relocated to Singapore from the U.S. two years ago, has raised $700,000 in funding and launched a new service to help convert website traffic into customers using real-time messages.

The startup raised $522,000 back in January 2013, and this time around its capital comes from IdeaRiverRun (IRR), a Malaysia-based PE firm that recently put money into tech site Digital News Asia.

Gimmie CEO David Ng told TechCrunch that the money will primarily going towards scaling and developing its new GimmieX product. The service segments website traffic via visitor type and a range of other factors to help assess specific audiences, their conversion rates and more. Offered via a SaaS model, it also lets customers craft a range of personal messages which are served to people who land on a webpage with the goal of engaging them sufficiently to turn them from visitor into customer/lead.

Ng said Gimmie, which also has loyalty and ad products for…

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