Netflix’s new user profiles will mean freeloaders get even better service

Gigaom

Netflix announced at E3 on Wednesday that the new user profiles that we’ve reported were in the works will make their debut this summer. The idea behind the new profiles is to cater to families whose members have disparate film tastes and thus each want their own movie recommendations — rather than pooled recommendations and histories that jumble the interface and make it difficult to find relevant content.

But there may be an unintended consequence of the new profiles: even better service for people who are illegally sharing passwords.

NetflixProfiles

Of course, anyone with a busy household on the same streaming account would know that over time, finding a good movie or picking up where you left off on a TV show can be a major hassle.

By neatly organizing your family members into separate user profiles, there’s less mixing of tastes and histories — the media equivalent of keeping your…

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