Global study shows more journalists embrace social media — Germans, not so much


An annual survey of reporters around the world shows that a growing number regard themselves as “digital first” and see social media tools and blogs as part of their job.

The Oriella Digital Journalism Study asked 553 journalists in 15 countries about their outlook and their publications, and reflects some interesting geographic differences. Here are some highlights:

  • 59 percent of journalists are tweeting in 2013, versus 47 percent in 2012.
  • Twitter use is highest in English-speaking countries, while barely a third of German journalists have a Twitter account.

Here’s a graph that shows the relative popularity of digital and social media tools:

Chart of journalists' social media use

And here is how social media use varies across countries. Note the difference between France and Germany, which is surprising given the reactionary attitudes towards digital journalism often found among news organizations in both countries.

Geographic chart of journalists social media use

Here are a few other interesting nuggets:

  • Citizen journalism is making inroads: A…

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